A well-written job ad is your first contact with potential candidates. It’s the first opportunity for your business to display your values and culture in a compelling manner. A well-written job advertisement can attract interest in the position and in your company which results in better quality applications and more interviews.
In addition to describing the job and describing the qualifications, certifications, education, experience and preferred qualifications A well-written job description should include information about your hiring process from beginning to the point of completion. This will ensure that both you and the applicant are on the same page about what you expect from them. It can also help avoid the possibility of ghosting or drop-off in a candidate, as well as a more efficient, fair hiring process for everyone involved.
Make sure to use a clear, concise language that is easy to read for all kinds of audiences. Avoid jargon or cliches that can make it difficult for potential candidates. Make use of job ads to promote your diversity initiatives. Be sure that the language used is not excluding anyone.
Make sure to mention key benefits and perks when posting your job. If your company offers free lunches or a great office with a view or allows flexible work hours It’s worth mentioning these in your job descriptions since they can tip an applicant in your direction over the competition. It is also a good idea to include any volunteering opportunities or community involvement your company participates in as it is something that a lot of potential employees consider when deciding which business to join.
